TikTok has become one of the most popular social media platforms in the world, with over 1 billion users logging in every day. It has become a go-to platform for people of all ages, especially the younger generations. One of the most popular features on TikTok is the use of filters. Filters are preset editing options that can change the look of a video according to the user's preferences.
The most popular filter on TikTok is the Beauty Mode filter. This preset is designed to give users more confidence in their videos by automatically evening out skin tone, improving color, and subtly improving their appearance while still making sure they look like themselves. Other popular filters include V11 Fantasy, F4 Portrait, Vibe V1, G6, and Forest. The V11 Fantasy filter adds a slightly pink tone to videos, giving them a romantic touch of color.
The F4 Portrait filter clarifies videos that appear opaque or dark by improving gray areas and making them look clearer. The Vibe V1 filter makes videos look like they are straight out of a 60s movie. The G6 filter is great for taking food photographs as it adds more color and depth to photos. Finally, the Forest filter highlights backgrounds with warm colors.
The trend for anime-style images on TikTok started with people recording content with a filter on Snapchat and then uploading it to TikTok. This has become a popular challenge among younger users, as it helps them connect with Gen Z. Another challenge involves using the Beauty Mode filter and then removing it to reveal their face without a filter. Using and viewing filters intended to make you look prettier has the potential to be detrimental to any user's self-image. It is important for companies like TikTok to ensure that their computer-generated filters are trained on a diverse set of faces.