What is the Beauty Filter Everyone is Using?

A new filter is going viral on TikTok, but it's not actually on the platform. It's in an application called FaceApp and it's an effect designed to improve your beauty by softening your skin, filling your lips, brightening your eyes and adding subtle makeup. When you want perfect selfies, YouCam Perfect will help you get them. The app allows you to take photos, and then an automatic beauty function improves your appearance. Veronica started using filters to edit photos of herself on social media when she was 14 years old.

She recalls that everyone at her high school was excited about the technology when it became available, and they had fun playing with it. On TikTok, people start videos using a beauty filter, often the smoky eye filter (which adds false eyelashes, blurs imperfections, and removes natural skin texture), and then remove it to reveal their face without a filter. It also serves as an important reminder that you don't need full makeup or the beauty filter to post a good TikTok video. There are 10 free presets that you can adjust with a simple slider, but you can buy more in the library of more than 200 filters. While many popular TikTok trends come from filters and effects available in the app itself, many of the most popular challenges originated from filters posted through other platforms.

Snapchat offers a gallery of filters where users can swipe through the beauty-enhancing effects on their selfie camera. This time, people are using the makeup filter for a “beauty” effect to see what the app thinks needs to change, although the results are mixed. The TikTok beauty filter, meanwhile, is part of a configuration called “Improve”, where users can enable standard beautification on any topic. Presets are a recent phenomenon where creators and established influencers, in particular, create and sell custom filters in Adobe Lightroom.The 29-year-old has struggled with body dysmorphia for many years, but says she never noticed her lips until she started using beautifying filters for every Snapchat and Instagram photo she took. And while both Facebook and Snapchat say that the facial detection systems behind the filters don't connect with users' identities, it's worth remembering that Facebook's smart photo tagging feature, which looks at your photos and tries to identify people who might be in them, was one of the first large-scale commercial facial recognition applications. Instagram combines beauty filters with its other augmented reality facial filters, such as those that add a dog's ears and tongue to a person's face.

AR filters on social media are part of a rapidly growing suite of automated digital beauty technologies. This selfie editing app has tons of free beauty and color filters and easy-to-use tools that allow you to improve your facial features. The app also comes with some advanced editing tools that alter the light sources of your selfie, making it one of the best filter apps for selfies. One challenge that went particularly viral was the “face shrinking filter” challenge, which saw users apply a thin filter over their face several times to produce a strange-looking end result. It's one of the best filter apps out there. Like the facial shrink filter, to use the makeup filter you'll need to download FaceApp.

While the previous filter was locked with a professional account function, at least one of the makeup filters is free to use for those without a professional account. After a while, using filters in videos became natural until one day she saw herself in the mirror and realized - to her horror - that she no longer recognized her own face. The use of beauty filters has become increasingly popular on social media platforms like TikTok and Instagram. People are using these filters to enhance their selfies or videos by softening their skin tone or adding makeup effects. While these filters can be fun to use and make people look more attractive in photos or videos, they can also have negative effects on people's self-esteem if they become too reliant on them. Beauty filters can be used responsibly if people remember that they don't need them to look good or be accepted by others.

It's important to remember that these filters are just tools for enhancing photos or videos - they don't define who we are as people or how we should look.

Letícia Summerour
Letícia Summerour

Certified music lover. Wannabe pizza ninja. General food lover. Typical music lover. Avid pop culture nerd. Wannabe beer specialist.